The brokerage industry is trying to re-invent itself while maintaining and resurrecting old business models that continue to suck out capital, energy and the ability to move into the third wave.

There have been three distinct waves in the evolution of the real estate brokerage industry. The first wave was traditional brokerage enhanced by franchise development. This is the model that lacks the versatility and agility to adapt quickly to market demands and is sometimes steeped so deeply in the operating traditions of the past that any thought of re-invention is out of the question. There simply is not enough time and capital for many brokerage firms to run their operation and re-invent themselves. The solution, invest in human and technology resources that will re-invent the company so that the plug can be pulled on the dying model, allowing the stagnant water to drain out of the tub and the fresh water of the new economy to flow in.

The second wave is the still viable and vibrant freedom brokerage model that transfers broker control to agent control. While this model flourishes, many within its ranks have reverted to the old models of attempting to provide agents with support services found in traditional operations.

The third wave will be a pervasive cyber model, devoid of almost any permanent structural services, replacing buildings and trappings with a total market agility operating with the speed and movements demanded by today's consumer. This new emerging real estate economy will be almost entirely influenced by technology's ability to penetrate markets, forge alliances with local real estate professionals, build new business relationships with agents predicated upon services that are truly related to transaction closings and provide the third wave operators with the ability to extract real estate transaction capital with almost no risk of capital.

e-Partner is an organization that helps brokerage firms move slowly into the third wave without jeopardizing their core business. We can help your firm penetrate new markets, brand your name, recruit agents, advertise listings, and engage in exciting new business development opportunities.