e-Partner focuses brokerage firms on the development of strategies related to macro markets...or, we might call them, the distance marketing strategies of the new real estate economy that is beginning to emerge.

Macro-Networking is a strategy that addresses total market penetration and multiple market branding throughout entire geographic areas. This formula allows brokerage firms to affiliate with e-Partner agents who can work from home or any location they desire and ultimately extract capital from markets without setting up traditional office structures.

e-Partner recognized as early as 1994 (see the history of e-Partner) that consumers had a decidedly different view of the real estate market area than traditional brokerage firms. Traditional brokerage operating models have viewed their markets as static, limited georgraphic zones typically defined as a city, part of city or a "territory."

With the advent and explosion of the Internet as the chief purveyor of real estate information, the consumer began to re-define the term "real estate market" by taking the macro approach. An example of this reality is clearly understood when one interviews a relocating consumer who might make the statement "I'm moving to Chicago." In reality the consumer doesn't mean Chicago proper...he/she/they, do not intend the declaration to be one of specificity and limitation. Rather, the consumer might live in Rockford, Oaklawn or even Cicero, because the consumer takes the macro market view when relocating.

Although, e-Partner would like to take credit for the macro-market concept...actually, the credit belongs to the consumer. Brokerage firms are micro-market focused, largely. And, they should be focused on their localized markets while expaning their market dominance through the strategic use of applied technologies.

e-Partner defines and develops its marketing strategies around the concept of multiple-macro real estate markets. These are:

• National Macro Geographic Regions
• State Macro Markets
• State Regional Markets
• Community Markets